What's Up, I'm Nichelle

Reader, February may be the shortest month, but we’re making every day count with a full lineup of Email Express Lane templates and training to set your emails on 🔥fiyahhhh🔥 (yep, I said it). Here's a taste of what's in store for EEL members: 📅 Mark Your Calendars for Mastery: Implementation Sessions: Get shhtuff done on the first Friday and Wednesday of the month for East and West Coast-friendly times. It’s where your emails come to life in 90 mins or less. Post-Purchase / Product Onboarding...

You know the saying “the best time to plant a tree is 20 years ago”? Well the best day to send an email is yesterday. The second best time is right freaking now. I know it doesn’t have the same ring… But here’s my point. I talk to people all the time who ask really nuanced questions like: “Whats the best day to send an email?” “How many characters should I use in my subject line?” “Should I use a button link or a text link?” My answer is always the same. Which ever one you can send today....

The gist of the q I got was..."What can I send for V-day without being too predictable?" And tbh, I'm right there with you. Even though I'm happily married, I'm not super excited by a holiday about chocolates, flowers, and a cherub shooting love arrows. So when I got this question, I was excited to show some of my favourite v-day emails from my private swipe file. I recorded a short loom with my ideas. You can watch them here. Now, if you'll excuse me I have chocolates to go buy 🫠 To love and...

Reader, Usually around the first of the month, I send out a "here's what to send" kind of email. This is kind of like that. But first I want to take a second to say thanks. Thank you for being here in this little corner of the internet with me. My word for the year is SIMPLICITY. With that, I want to remind you how simple it is to really do this email marketing thing. (But please, notice I said simple, not easy.) The secret to email marketing isn't getting the template right. It's not finding...

Hey there Reader! Nichelle here, and wow, do I have some updates for you. In truth, I've been putting off this email for a while. There's so much to say and so little time. I'll do my best to keep it short n sweet.... Grab a coffee/adult beverage and let's get to it. A Couple of Personal Wins A New Chapter for &BAM: Big news! I've entrusted (read: sold) &BAM to the cool cats at Jane Creative. Spencer, the founder and CEO over there, is bringing a whole new vibe to the table... It's called...

Reader! It's almost time to set up your OOO reply and hit the eggnog/other seasonal bevy of choice. Personally, I'm checking out (virtually) on Thursday. But this week still has lots of potential: Save your procrastinating subscribers from themselves. Remind them you sell digital gift cards with instant delivery Make a plan for January...(and beyond). Prepare now so you can focus on on nursing your hangover and encouraging the kids to play quietly. (No? Just me?) Unapologetically end every...

Yoooooo... I got some phenomenal questions over the last couple of days about email. Actually more questions than I was expecting and I'm still wading through some of the later ones. The big takeaway though - y'all can't work with cookie cutter, "rule of thumb" strategies. Your questions are nuanced and as with all questions of importance....context matters. I answered them all individually (actually I'm still working on some of them) but here are 3 I wanted to share with everyone. What would...