Whoa, did you hear...

Hey hey,

So, you know what day it is, right?

April Fools', the day full of tricks! I spotted one in my inbox that almost got me...

Here's the subject line...

My heart jumped, and then... April Fools! Got me for a sec. 🙄

But here's the thing, when emails are just for a quick laugh, they might leave your subscribers feeling fooled. And that's not cool.

Now, let's switch gears and talk about something that isn't a joke... Email Express Lane.

If you've got an awesome product, but telling folks about it feels like pushing a bike up a hill, I hear you. And we're gonna change that.

This month in EEL, we’re hooking you up with 4 new easy email templates. Just fill in the blanks, and you’re ready to roll. (I even added a couple of bonus swipes for Earth Day and Mother's Day).

ANDDDDD

The workshop this month is about building quizzes for list building.

Think of quizzes as a secret weapon for your list-building arsenal – they're fun, interactive, and reveal powerful insights about your customers. They help you create that genuine connection that turns browsers into loyal fans.

And since we believe in nurturing trust and building long-term relationships...

You get strategies that enhance loyalty, not undermine it.

Imagine emails that resonate with your audience and sell your products without the used-car-salesman vibe.

​Join Email Express Lane and make every email count, no fooling around. Let’s write emails that show you care and can sell your stuff without feeling icky.

We’re in it together, no tricks, just the real deal.

Stay awesome (and prank-free),

Nichelle

P.S. I do like a good laugh, so here's the best joke I saw in the wild today.

P.P.S. If you're already with us in EEL, click here to get your goodies.​

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