How come no one is talking about this?
You might remember a few weeks ago...I went deep on the Post Purchase Customer Journey. I audited three accounts for brands ranging from $20k/mo to $200k/mo and here's what I found: If your customer gets asked for a review before they get your product....this is a big BIG problem. Cut it out. If you have a loyalty program and haven't integrated it in an intentional way, chances are good that your customers are too overwhelmed or confused to feel loyal Your upsells and cross sells hit too...
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